Blackout XP is a cutting-edge tool brand designed to meet the demands of DIY enthusiasts and small business owners. Offering a range of high-performance tools developed through 90 years of expertise, Blackout XP focuses on strength, durability, and precision for real-world applications.

Process:

• Product Overview

• Project Scope & Timelime

• Ideation

• LoFi Wireframes

• HiFi Wireframes

• Moderated Usability Study

• Accessibility Consideration

For in-depth details on my process, contact elmmethi@gmail.com

Project Objectives:

• Develop a distinctive color palette that stands out in a competitive DIY and small business tool market.

• Create marketing strategies aligned with the brand launch to ensure maximum visibility and customer engagement.

• Design a user-friendly, responsive website tailored to the DIYer and small business audience, driven by user research and market insights.

My Approach

In just 7 weeks, I led the project, from ideation to launch, developing a unique color palette and UX strategy to help Blackout XP stand out. Collaborating with stakeholders, I aligned the design with brand goals, creating wireframes based on user research and competitor analysis.

I worked closely with a web engineer to bring the design to life, focusing on accessibility and usability. This resulted in a successful launch that met the tight deadline without compromising quality