The Challenge

With over 100 salespeople in the field, Mohawk Rubber Sales relies on hard copy flyers to showcase products and promotions. The company’s main website was slow to load, non-responsive on mobile devices, and cumbersome for salespeople. Additionally, Mohawk Rubber Sales managed 15 customer-specific B2B websites, offering tailored trade rates and inventory. However, sales reps and customers struggled with the inconvenience of not being able to place orders via mobile, especially when away from their computers.

The Goal

• Enhance mobile accessibility: Ensure easy access to product information and enable order placements directly from mobile devices.

• Optimize sales workflow: Create a solution that allows salespeople to quickly and effectively present product information, helping them stay agile and informed in the field.

The Solution

To address these issues, I designed a mobile app tailored to the needs of the sales team and their B2B customers. Key features included:

• Mobile-first design: A fast, intuitive interface that enables users to browse products and promotions with ease.

• Streamlined order placements: The app allowed customers to place orders directly from their phones, eliminating the need for desktop-only access.

• Custom B2B portals integration: Each customer had access to their specific trade rates and inventory, ensuring seamless order placements and reducing friction in the sales process.