Project Scope

I was tasked with modernizing White Pearl Resorts' online presence by revamping their website and aligning the user experience with the luxury image of the brand. The project also included designing custom visual assets for print, digital marketing, and social media to maintain a cohesive brand identity across all platforms.

Beyond the website, I created custom-designed materials including:

• Stickers: Unique, brand-aligned stickers for promotional purposes.

• Social Media Graphics: Designed engaging and visually consistent graphics for various platforms, ensuring the brand’s identity was well-represented across digital channels.

• Print Marketing Materials: Developed brochures, flyers, and other print assets to support offline marketing efforts, maintaining a cohesive look and feel across all formats.

Design Highlights:

• UX Redesign - Enhanced the customer journey by streamlining navigation and improving the flow of information, ensuring visitors can easily explore the resort’s amenities, packages, and bookings.

• Visual Refresh - The website’s aesthetic was transformed with a refined color palette, modern typography, and strategic use of imagery that conveys luxury and exclusivity. Special attention was paid to ensuring the design was responsive and visually stunning on mobile devices.